About this talk
Every WordPress plugin teaches you something—but some lessons only come after real-world launches, user feedback, support tickets, and a few painful mistakes. In this session, I’ll share 7 practical lessons I learned while building WordPress plugins—from writing cleaner code and planning for scale to handling support, updates, security, and long-term maintenance. Whether you're building your first plugin or already shipping products, this talk will help you avoid common pitfalls, make smarter development decisions, and build plugins that last.
