Role-Based Login Redirect for WordPress Users by Dhaval Vachhani

Redirect users to different pages after login based on their WordPress role.

This snippet sends administrators to the WordPress dashboard while redirecting all other users to a custom account page. Useful for membership sites, WooCommerce stores, client portals, and custom user experiences.

Features

Redirect admins to /wp-admin/
Redirect subscribers, customers, and other roles to a custom page
Uses the login_redirect filter
Lightweight and easy to customize

Best for

WooCommerce stores
Membership websites
Client dashboards
Custom user portals

function custom_login_redirect($redirect_to, $request, $user) {

    // Check if user logged in successfully
    if (isset($user->roles) && is_array($user->roles)) {

        // Redirect based on role
        if (in_array('administrator', $user->roles)) {
            return admin_url();
        } else {
            return home_url('/my-account/');
        }
    }

    return $redirect_to;
}

add_filter('login_redirect', 'custom_login_redirect', 10, 3);