Hello!

I’m Hilay — a Senior WordPress & PHP Engineer with 5+ years of experience architecting enterprise-grade solutions on WordPress VIP for high-traffic global clients across media, publishing, and financial technology. I currently work at rtCamp, where I build high-performance dynamic Gutenberg blocks and lead frontend performance initiatives for some of the largest publishing platforms in Canada.

My day-to-day spans custom plugin architecture, REST API design, WooCommerce, headless WordPress with Next.js and GraphQL, and performance-critical block development. I’ve led cross-functional teams,

I’m a verified WordPress Core, Gutenberg, and Meta contributor with merged SVN changesets and PRs across Core, Gutenberg, and bbPress. I’ve published RevisionBuster on WordPress.org with WP-CLI support, and contributed 100+ Gujarati translations for WooCommerce, Jetpack, and WordPress Core.

Beyond WordPress, I build full-stack AI products — including CreatorNexus AI (a research SaaS with causal knowledge graphs) and Blog-to-Shots (blog-to-video pipeline using Gemini 2.0 and Remotion). I’m currently pursuing an Executive Diploma in ML & AI from IIIT Bangalore and actively contributing to the WordPress Core AI ecosystem.