Panel Discussion – The Future of SEO

Search is no longer a single discipline. As AI-generated answers reshape how people find information online, SEO practitioners are being asked a new question: are you optimising for search engines, or for the models that are increasingly answering in their place? This panel brings together practitioners and strategists to tackle the defining tension in digital visibility right now: The shift from SEO to GEO (Is it really a thing?), and what that means for WordPress builders, content creators, and business owners who depend on organic traffic.