Magic Link – Secure one click passwordless login

Say goodbye to forgotten passwords. Enable a secure, passwordless login experience for your WordPress site using email, SMS, or QR code magic links.

Magic Link makes traditional passwords a thing of the past. Instead of logging in with a username and password, users can log in simply by clicking a secure link sent to their email or phone. It’s quick, safe, and incredibly user-friendly.

Perfect for membership sites, WooCommerce stores, community forums, or any site that wants to simplify user authentication.

Core Benefits

👉 Passwordless Login
No more password resets or weak password risks.

👉 Email Magic Links
A unique, expirable login link is emailed to users.

👉 Force Magic Link Login
Option to set Magic Link the default login method.

👉 Auto-login Links
Automatically log in users via links in notification emails for quicker actions.

👉 User-Friendly UX
Especially helpful for non-technical users or mobile-first visitors.

👉 Redirect After Login
Send users to a specific page after they log in.

👉 Create Magic Link for any user
Admin can create Magic Link for any user.

👉 List All Magic Links
Admin can view all generated Magic Links.

👉 Bulk Delete Magic Links
Select multiple Magic Links and delete in bulk.

👉 Shortcode Support
Add magic link login forms anywhere on your site with [magic-link].

👉 Login & Email Branding
Set your own logo, brand colour, and custom CSS under Magic Link → Settings → Branding, and they apply to both the WordPress login screen and the magic link email.

👉 Login Form Block
Drop a Magic Link Login Form block onto any page in the block editor. Choose whether new visitors can register, where they land after login, and what the button says — no shortcode or code required.

👉 Audit Log
Every magic link event — generated, sent, opened, used, expired, revoked, failed — is recorded and browsable under Magic Link → Audit Log, with filtering and search.

👉 Health Check
A Magic Link → Health page that verifies email sending, database tables, scanner protection, and token lifespan, so you can spot a misconfiguration before your users do.

👉 Dashboard & Email Digest
See magic link activity at a glance and receive a periodic summary by email.

👉 Customizable Expiry
Set how long magic links remain valid (minutes, hours, days).

👉CLI Ready
Control plugin settings and features via WP-CLI.

👉 Fully Configurable [Coming Soon]
Export/import/reset settings with ease.

👉 GDPR Compliant
No personal data is stored beyond what WordPress already collects.

🔐 Pro Features

👉 Login URL Redirection
Redirect users to specific pages after login

👉 Role based redirection
Redirect users to specific pages after login

👉 Login Attempt Limits
Set limits on magic link generation

👉 Custom Email Templates
Customize email design and content.

👉 Improved Security
Avoid brute-force attacks and phishing risks related to password use.

👉 IP Control
Enhance the security by restricting users to login from the same IP address that requested the link.

👉 Login Request Throttling
Limit login URL generation for the given time span.

👉 Brute Force Protection
Limit rate of login attempts and block IP temporarily.

👉 Domain Restriction
Restrict email domains that can use the magic link login feature.

👉 Trusted Domains
Allow users with email addresses from specified trusted domains to receive Magic Links even if they don’t have a user account on the site.

👉 Bulk Actions: Expire, Used Links
Mark Magic Links as Expired, Used in bulk.

👉 Support {magic-link} merge tag
One can use {magic-link} merge tag in outgoing emails to auto generate Magic Link for the recipient. Useful for quick checkout, quick access to courses and other usecases where login is required.

👉 REST API
Generate, look up, and revoke magic links from your own app, mobile client, or automation tool. Secured with WordPress application passwords.

👉 Outbound Webhooks
Get a signed HTTP callback whenever a magic link is generated, sent, opened, used, expired, or revoked. Connect to Zapier, n8n, or your own service. Manage endpoints from Magic Link → Webhooks with a built-in Test Fire button.

👉 Bulk Account Claim Emails
Select any number of users on the Users screen and send them all a magic link in one action. Ideal for migrating an existing member list onto passwordless login, or re-activating people who have never logged in. Users who have signed in recently are skipped automatically.

👉 Access Control
Restrict when a magic link works by date range, weekday, and hour of day, and limit logins to specific IP ranges or CIDR blocks. Configure it all under Magic Link → Settings → Security → Access Control.

👉 Usage Limits
Decide how many times a single magic link may be redeemed when you create it. Set 0 for an unlimited link, or a higher number to share one link with a small group.

👉 Step-Up Authentication [Coming Soon]
Ask for an authenticator app code or an emailed one-time PIN when a login looks risky, and let people mark a device as trusted to skip the challenge.

👉 Form Builder Integrations
Send a magic link automatically when someone submits a WPForms, Gravity Forms, or Fluent Forms form. Pick which forms take part under Magic Link → Settings → Integrations, or flip the toggle inside the form builder itself.

👉 SMS Magic Links [Coming Soon]
Send login links via SMS text messages.

👉 QR Code Login [Coming Soon]
Generate QR codes for easy mobile login.

👉 Device Restrictions [Coming Soon]
Limit logins to specific devices/browsers.

👉 Role-Based Access [Coming Soon]
Control which user roles can use magic links.

👉 Analytics & Reporting [Coming Soon]
Track magic link usage and patterns.

👉 Priority Support
Get expert help when you need it.

Integrations

Every integration below detects its plugin automatically and stays completely inactive when that plugin is not installed, so you can enable only what you use without any risk to the rest of your site.

👉 WooCommerce
Seamless checkout experience for returning customers.

🔐 Membership & LMS (Pro)

👉 MemberPress
Members get a one-click login link in their MemberPress emails and as soon as a transaction completes — no password needed to reach the content they just paid for.

👉 Paid Memberships Pro
Magic links in PMPro emails and straight after checkout, so new members land inside their membership area instead of on a login form.

👉 LearnDash
Course, lesson, and enrolment notification emails carry a magic link that drops the learner directly into the course.

👉 LifterLMS
Magic links in LifterLMS notification emails, including a {magic_link} merge code you can place in your own templates.

👉 Tutor LMS
Magic links in Tutor LMS notification emails for frictionless course access.

🔐 Form Builders (Pro)

👉 WPForms, Gravity Forms & Fluent Forms
Choose which forms should email a passwordless login link to the address submitted. Useful for request-access forms, event sign-ups, and support forms that should hand someone a way back into their account. Nothing is enabled until you tick a form, so installing PRO never changes what your existing forms do.

🔐 Commerce, CRM & Community (Pro)

👉 Easy Digital Downloads
Buyers get a magic link in their purchase emails and can reach their downloads without hunting for a password.

👉 WooCommerce Subscriptions
Resolves {magic_link} in subscription emails so renewal and status notices link straight into the customer’s account.

👉 FluentCRM
Magic link activity is written back to the contact record as a note, so your CRM timeline shows how each contact is actually logging in.

👉 WP Fusion
Pushes magic link activity to whichever CRM you have connected through WP Fusion.

👉 bbPress
Forum and topic subscription emails include a magic link, so members can jump straight into the discussion and reply.

How It Works

1. A user enters their email address on the login screen.
2. A one-time, time-sensitive login link is emailed to them.
3. They click the link and are instantly logged into your site — no password needed!

Translations

Does Magic Link speak your language? If not, translate “Magic Link” into your language.

DO YOU HAVE ANY QUESTIONS/ FEEDBACK/ FEATURE REQUEST/ BUG REPORT❓

Feel free to create a ticket here. We love to communicate with you and reply to all your queries.

Spread The Word ❤️

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What’s Next

If you like this plugin then consider checking out our other solutions:

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It’s a simple & neat plugin which helps you to customize your WordPress setup in a very elegant way.